From the Book - 2009 edition.
Structure. Write with a top-down approach ; Break things down ; Use transition words ; Employ the six basic writing structures ; Keep like things together
Style. Support what you say ; Personalize examples ; Keep it simple ; Cut down long sentences ; Eliminate needless words ; Gain active power ; Favor verbs, not nouns ; Always use parallel forms ; Capitalize on sentence variety ; Choose an appropriate tone
Readability. Capitalize on layout and design ; Employ readability tools ; Consider using headings and headlines ; Keep your writing gender neutral ; Go back and rework your writing
Grammar. 30 rules of grammar ; Using correct grammatical idioms ; A few highlights on correct punctuation
Appendix 1 : Overview of principles and rules
Appendix 2 : American vs. British English
Appendix 3 : Latin abbreviations
Appendix 4 : Exercise answers.
1. Write with a top-down approach
4. Employ the six basic writing structures
5. Keep like things together
9. Cut down long sentences
10. Eliminate needless words
12. Favor verbs, not nouns
13. Always use parallel forms
14. Capitalize on sentence variety
15. Choose an appropriate tone
16. Capitalize on layout and design
17. Employ readability tools
18. Consider using headings and headlines
19. Keep your writing gender neutral
20. Go back and rework your writing
Using correct grammatical idioms
A few highlights on correct punctuation.
